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How Search Engines work Internet search engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work, but they all perform three basic tasks: The Recommended Google Adsense Marketing ? They search the Internet — or select pieces of the Internet — based on important words. ? They [...]

Cross Selling Another successful strategy similar to the ones discussed above is Cross Selling. One of the best examples of cross selling via the web is on Amazon.com. If you search for a book on the Amazon site, a message will appear on the same page, saying ‘Customers who bought this book also bought…’ and will list half a dozen other books for your consideration. This is an excellent [...]