Speed of Access to content This is where the much-vaunted 3-click rule The Domains Money comes in – no important content should be more than 3 clicks from the home page. Some standards even say that it should be no more than two clicks. One helpful way to speed access to content is to consider each type of user, select the content that they are most likely to be interested in and create [...]

Success Defined Ultimately, success is defined as the sale of something or one step closer to that goal. The PPC Domain Parking Whether it is a subscription, an item, or whatever. Final conversion numbers are great to have, but, as a business-person, you already know that the more qualified browsers you attract the more you will sell. It’s quite simple really. Most bought into the old world [...]

Good List – Assured Delivery – Low Opens, Clicks or Sales: Once you have made it this far in the process, you can interact with campaigns and possibly positively affect the results. You have a good list and are very confident about delivery, but you still have a low number of opens, clicks or sales. Depending upon where your numbers go bad in this part of the process you can interact to [...]