A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by an individual or a group that use any or a combination of the following:

• Straight texts
• Photographs or images (photoblog)
• Video (videoblog)
• Audio files (audioblog)
• Hyperlinks

Usually presented and arranged in reverse chronological order, blogs are basically used for the following purposes:

• Online journal or a web diary
• Content managament system
• Online publishing platform

A standard blog has the following components:

• Post date -the date and time of the blog entry

• Category – the category that the blog belongs to

• Title – the title of the blog

• Main body – the key content of the blog

• RSS and trackback – links the blog back from other sites

• Comments – commentaries that are added by readers

• Permalinks – the URL of the full article

• Other optional items – calendar, archives, blogrolls, and add-ons or plug-ins

A blog can as well have a footer, generally found at the bottom of the blog, that shows the post date, the author, the category, and the ’stats’ (the nubmer of comments or trackbacks).

There are various types of blogs. Some of them are the following:

1. Political blog – on news, politics, activism, and other matter based blogs (such as campaigning).

2. Private blog – also known as online diary that may include an person’s day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.

3. Topical blog – with focal point either on a particular niche (function or position) that is generally technical in nature or a local information.

4. Health blog – on particular health issues. Medical blog is a key category of health blog that features medical news from health care professionals and/or actual patient cases.

5. Literary blog – also known as litblog.

6. Travel blog – with focus on a traveler’s stories on a particular journey.

7. Research blog – on academic issues such as research notes.

8. Legal blog – on law (technical areas) and legal affairs; also known as ‘blawgs’.

9. Media blog – focus on falsehoods or inconsistencies in mass media; generally exclusive for a newspaper or a television network.

10. Religious blog – on religious topics

11. Educational blog – on learning applications, usually written by students and teachers.

12. Collaborative or collective blog – a particular matter written by a group of folks.

13. Directory blog – contains a collection of numerous web sites.

14. Business blog – used by entrepreneurs and corporate employees to support their businesses or talk about their work.

15. Personification blog – focus on non-human being or objects (such as dogs).

16. Spam blogs – used for promoting affiliated websites; also known as ’splogs’.

Blogging is in general done on a regular (almost every day) basis. The term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to the person or a group who keeps a blog.

Today, more than 3 million blogs can be found in the Internet. This figure is endlessly rising, as the availability of numerous blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 major types:

• Personal bloggers – folks who focus on a diary or on any topic that an individual feels strongly about.

• Business bloggers – folks who focus on promoting products and services.

• Organizational bloggers – folks who focus on internal or external communication in an organization or a community.

• Professional bloggers – folks who are hired or paid to do blogging.

Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are folks who make cash from blogging (as an individual blog publisher or a hired blogger).

Below are just some of the lots of money-making opportunities for probloggers:

• Advertising programs
• RSS advertising
• Sponsorship
• Affiliate Programs
• Digital assets
• Blog network writing gigs
• Business blog writing gigs
• Non blogging writing gigs
• Donations
• Flipping blogs
• Merchandising
• Consulting and speaking

The following are a few things that you need to think about if you want to be profitable in problogging:

1. Be patient. Problogging requires lots of time and effort, not to mention a long-term vision.

2. Know your audience. Targeting a specific audience or group is a key to building a readership.

3. Be the ‘expert’. Focus on a particular niche topic and strive to be the “go-to” blogger on that subject.

4. Diversify. Experiment with various add and affiliate programs that enable you to make cash online (aside from blogging).

5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

Surely, it is possible to get cash from blogs. One just needs to take risks, the passion, and the right attitude in order to be a profitable problogger.

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