If you have decided you want to utilise Squidoo in your internet marketing endeavours, then you will have to make sure that you optimise the pages properly for SEO.

The Google ads placed on your site are done so automatically by Squidoo, so you have no control over these.  As they do not charge for their services, this is how they make their money.  Anyone can then click on one of the ads shown and leave your lens this way.

There are ways and means of controlling aspects of your Squidoo page, or lens as it is known.  It is up to you which keywords you use to show on Google.  This way you know you are proactively doing something to attract the search engines to the lens.  When utilising keywords, the best density you can go with is around three percent.

When you add keywords to the lens, be sure to bold them in a couple of instances so that the search engine knows you are placing relevance on these words.  Making the words into italics is another way of placing emphasis on them.  Your chosen keyword should also be placed in bold once at the beginning of your lens content and once at the end.

Another way to ensure your lens is attracting Google for the right keywords is to use the keyword in the title and the URL.  Using hyphens and not underscores when the keywords in the url have to be broken up is the best method.  Also, it is a great idea to make sure you link all your lenses on the blog roll, which makes the task of Google finding the sites easier.

Getting many backlinks to your lens will also ensure that it achieves a steady rise in the search engine rankings.  Posting up on other peoples lenses is a great way of getting these backlinks.  Utilising the above tips will help your lens in the search engine results.

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