Are you familiar with pay per click optimization by pay per click software?This is software that is designed to track your conversions before reporting back to you, giving you the details you need on what is working, and what is not working.You can get comparatively good results if you make use of pay per click software for pay per click campaign optimization.In this way, you can be at the top of your competitors, as when they are digging out the reason for their problem, you are using effective methods for optimizing your pay per click marketing campaign.You should have tracking ID attached to your destination URLs, if you want to track the changes for your pay per click campaigns.

Ensure that the tracking ID goes till the thank you page of the merchants.Which in turn makes sure that you can earn some money, each and every time the merchants you are working with, complete a sale based on your campaigning.Because merchants, on average, have a much easier time of tracking conversions with their own proprietary software, which you as an affiliate don’t have access to, you need something else.Requirements of affiliates and merchants are not the same.Hence affiliate marketers want to track through pay per click software have different options than those who want pay per click to be optimized.

You can get complete knowledge about effective functioning of Google Secret Loophole, just by looking at the video given above.

This software is the best for tracking alterations only if your keyword type destination address have tracking IDs at the time of putting together your URLs for ad campaigns, that are using services of pay per click such as Adword along with Google or Ad Center with Microsoft or Search Marketing with Yahoo.This is not the only option available when it comes to pay per click software.In order to maintain effectiveness of PPC ads, you need to optimize your conversions and this can be done by using tracking software for tracking addresses on the fly.Rather than spending a fortune on your pay per click traffic generation, you need to find a better way to optimize your campaigns.

You do this with software designed specifically for tracking your pay per click campaigns to determine what works and what does not workUse pay per click software to track conversions by implementing software programs taken in to consideration during PPC ad campaign. By using Google Secret Loophole, you can successfully conduct your advertisement campaign. This will help you to know the pros and cons on real time basis.Under this, you will have to again write your destination URLs to redirect the merchants through a tracking script.With PPC software and optimization process you can create unique ID and this can help you to keep a tab on activities of visitors as it is saved due to this software and you can easily understand what they did on the site of merchant.You will be able to determine whether they have bought anything or not.With this critical information, you can decide the effectiveness of your conversion.

If you do a search at Google, you’ll notice that not only do you get a list of all the sites that return your keyword, you also get a list of other relevant ads on the right of the page and at the top of the listing. These are part of Google’s Adwords and Premium Advertising programs. Advertising like this can certainly be an important part of your marketing plan. Well developed ads with clever wording can prompt an immediate response from the reader to visit your site. Google and Overture are currently making a lot of money with this kind of advertising—and if they’re making money, you can be sure their advertisers are too.

Buying an AdWord on Google is a little complicated but it can be very cost-effective. In effect, Google have combined the Pay-per-Click system with their own relevancy calculations. You’ll need to select a keyword—or an ‘AdWord’ in Googlespeak—and write a short description. But you’ll also have to choose how much you wish to pay, and the price won’t guarantee you a position.

Advertisers enter a maximum bid per click and this is multiplied by the click-through rate (the percentage of users who click on the ad). That’s the score Google use to allocate position.

So for example, if you were prepared to pay a dollar per click, and one user in a hundred who saw your advert clicked on it, you would get a rank number of ($)1 x 1% = 0.01.

Let’s say that gives you top position. You might then get even more users and a higher click-through rate of 2%. That higher rate would reduce your price to 50 cents (0.01 divided by 2%).

All very nice, and it’s always fun to pay less than you’ve said you can afford, but how it works is less important than the fact that it does. All you have to do is figure out how much you’re prepared to pay for each click, how much you can afford to pay each month, and write a great description.

And once again, it’s the description that’s key.

Like the PPC’s, your description has to persuade users that you’re relevant; it doesn’t have to play to the search engine’s software. By all means repeat the keyword, but also make sure you have good, call-to-action copy like “Grab a great deal on DVD’s today!” or “Buy now, while stocks last!” Remember, the more clicks you get, the more sales you’ll make—and the less you’ll pay.

Always place the AdWord in the most appropriate category and track the responses you receive from it. Be proactive in redefining your strategy if you receive minimal response. You’ll probably have to play with the wording and the keyword selection to get the results you want.

Premium Advertising

This is the Platinum Card of Google advertising. For at least $5,000 you can be one of two advertisers to top a category. Very effective, very prestigious—and very expensive. $5,000 is the minimum bid. Something to think about—if you think you can make the money back.
Link Popularity and Link Analysis PPC Affiliate Marketing Search

Majority of the major search engines use link popularity as an important factor in ranking relevancy. As search engines have become more sophisticated, so too has link popularity. Link popularity simply is the number of links from other websites that point to your website. This strategy has gained immense success due to the crawling nature of most search engines. Spiders crawl from link to link and store pages into their database. Link popularity is generally gained through reciprocal linking. Other websites would usually point to your website only if you have a link to their website from yours.

A few years ago, the number of websites linking to your site gauged link popularity; little emphasis was placed on the “content relevancy” of the linking site. In an effort to gain more link popularity, “link farms” began sprouting up across the web. For a nominal fee, a website owner could join link farms and enjoy increased link popularity overnight.

Search engines caught onto this tactic and created better tools for detecting legitimate links. Websites that have links from websites with “similar” or “relevant” content score higher, thus earn better placement in search engines.

However, Avoid joining “link farms”; some search engines consider them a form of Spam. Many engines will actually penalize sites for maintaining an abundance of links from non-related websites. It is more important than ever to develop a solid “link-popularity” strategy. One excellent, although time consuming, method is to simply write complimentary website requesting a link exchange.
Link analysis is somewhat different than measuring link popularity. While link popularity is generally used to measure the number of pages that link to a particular site, link analysis will go beyond this and analyze the popularity of the pages that link to your pages. In a way link analysis is a chain analysis system that accords weighting to every page that links to the target site, with weights determined by the popularity of those pages. Search engines use link analysis in their page-ranking algorithm. Search engines also try to determine the context of those links, in other words, how closely those links relate to the search string. For example if the search string was “toys”, and if there were links from other sites that either had the word toys within the link or in close proximity of the link, the ranking algorithm determines that this a higher priority link and ranks the page, that this is linked to, higher.

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Most search engines pay no attention at all to the Meta description tags. Meta description and keyword tags are hidden attributes that you can add to the front of your document which are supposed to annotate and describe the document. Since the users will never see this information, they will be disappointed if you stick in invalid keywords or fail to keep the description in line with the document’s contents which usually is the case.

Most Search Engine page ranking algorithms rank pages based on the following aspects:
? Content of the website
? Representation of content, keywords, and links on websites
? Location and number of inward and outward links on websites
? Relevancy of search terms as compared to the websites
Given below is a brief description of the page ranking algorithms of some of the most popular search engines.
Google

You can submit your site to Google using http://www.google.com/addurl.html. Submitting your site will only make Google aware that your page exists; it is quite possible that your pages may get crawled even if you have not submitted. It is advisable to submit the home page and some inside pages. Inside pages are added to the submission, just in case the home page is found too slow to load or crawl. The pages that are submitted should link to the rest of the pages. Google indexes the full text that is visible on any page that it crawls. It generally does not index the metatags – keywords or descriptions.

When Google lists your page in the search results, the description that is displayed is the extract of text that is around the first line where the search word appears on the page. It may thus be a good idea to write a good description of the page and build it around the most likely search term(s) and place that near the top of your page. You should remember that one sure way of getting your site listed and indexed is if there are several links that point to your site and such links appear on web pages that in turn have several other links pointing to them. The term ‘link popularity’ is used for this. It analyzes links of the pages that it has visited and this ‘link analysis’ helps to determine the ranking of the page.

Google uses a proprietary PageRank algorithm for determining relevance and ranking of pages in the search results. Location and frequency of the search term on your web page are no doubt factors in ranking; however off the page factors such as link analysis are more important. Generally, Google provides search results based on relevancy, meaning that it returns a list of pages ranked by the number of other Web pages linking to each page, as well as other mathematical algorithms

Yahoo

Yahoo offers a human powered directory and visitors are offered the results from this directory. The directory is supplemented by web page index created by crawling. Yahoo currently uses Google for its crawler indexing. The directory is an important channel in the area of search engine marketing. It is popular and is used extensively by people to locate sources of information. Moreover the directory is a valuable boost to your site for crawling and ranking in other search engines, as the directory provides a high quality link to your web site.

When a visitor is looking for information or relevant sites, he/she could either browse through the hierarchy of directories and sub directories or search for an appropriate directory through a search interface. As your site can be listed in just one category, generally, the choice of category is an important step. Choose the top category that your target visitor who is making a search may select out of the different categories offered to him/her.

Select your target keywords and find out which categories relate to those keywords. For submission of non-commercial sites also the Yahoo Express submission is recommended rather than the Standard submission option.

Listing of your site on the results page in your chosen category is in two possible sections (for most categories). One section is called Most Popular Sites and this is on top, while the remaining listing is Alphabetical in the second section on the page.

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The Adword SEO Guide

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