In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community called the ecosystem. It is the term which defines the role the organism or the population plays in the common scheme of things. The niche an organism or a population holds is the one responsible for dictating the ability of the species to survive. It is the one which spells [...]

Cross Selling Another successful strategy similar to the ones discussed above is Cross Selling. One of the best examples of cross selling via the web is on Amazon.com. If you search for a book on the Amazon site, a message will appear on the same page, saying ‘Customers who bought this book also bought…’ and will list half a dozen other books for your consideration. This is an excellent [...]