Sophisticated techniques to take eBay businesses to the next leveleBay isn’t just for selling antiques and bric-abrac. This phenomenal auction site–with more than 65 million registered users– offers unique opportunities for doing business found in no other marketplace. Unleashing the Power of eBay shows how to go to the next level and use eBay’s tools to build a small business [...]

Add eBay to an existing business and watch it growRetailers seeking to increase their business by adding eBay as a sales channel will grow their business exponentially with the strategies in this guide. The 128 million customers of eBay represent a huge new market for any business, and this guide teaches the most effective methods for jumping into this constant stream of buyers. It shows you how to [...]

Features ready-to-use applications-all available on the CD-ROM-that eBay sellers can plug right into their pages; more advanced users can tweak the applications to suit specific needs Shows you how to streamline an eBay business by leveraging programming technologies and the eBay API (application program interface) Explains how to connect eBay pages to the APIs of related companies (PayPal, Fed Ex, [...]