How often and when to mail? Email marketing is a powerful yet inexpensive way to make contact with customers and prospects. Depending on whom you are trying to touch, there may be certain times of day, or days of the week, when the recipient may be more responsive to your message. In addition to specific timing for your email marketing campaigns, the frequency and the number of times to send can [...]

The Initial Greeting The initial greeting has a tremendous impact on whether a recipient will read the rest of a communication. The tone must match the type of communication, PPC Affiliate and the type of relationship that exists between the sender and recipient. For example, “Hi, John” is good for an email from a business to consumer, but too casual for a message to a business recipient. [...]

Banner Economics The Affiliate Earning Revenue Business online, like business offline, always boils down to math: the difference between cost and revenue. If your banner campaign is costing more than it’s earning, you won’t be in business for very long. To figure out how your campaign is doing, you’re going to need to know your Cost Per Mille, your Click Through Rate and your Conversion [...]