CPC – Cost Per Click. The amount of money paid for every click on your advertisement.ROI – Return on Investment. The amount made minus the money spent on advertising. This is used to determine how effective your techniques actually are. If you invest $50 and make $200, your ROI is $150. PPC- Price per Click. A very common and powerful marketing tool which utilizes advertisements on [...]

It used to be that every guide out there simple said that pay per click was the way forward for marketers who were serious about making money online. The only problem is that everyone has read these guide and this has led to PPC sites being swamped with members, pushing the prices of keywords right up. Now the average marketer can’t use PPC click because of the prices and the gamble that they [...]

Pay per click is a very popular method of getting the word out about your products or services on the internet. The question is whether or not it is worth using ppc advertising and how good is the return on investment. The truth is that this type of advertising can be very effective as long as you know what you are doing. The advantage to this method of promotion is that you only pay when people click [...]