Search Engine Marketing – Best Practices
Tasked with both continually improving your site and your search engine positions can be frustrating to say the least. No matter how great the challenges associated with ranking well in the search engines, it’s something that every internet marketer must come to grips with.
Make no mistake, Page Rank (PR) is always significant. PR is Google’s measure of authority and authority is roughly the number of times other sites link to yours. Good PR pretty much guarantees you good search engine positioning. In the grand scheme of things, Page Rank ultimately measures you against all your competitors online. In the short term, you can focus your SEM efforts without worrying too much about Page Rank. Note that Google calculates Page Rank as part of their very closely guarded ranking algorithms. We, as marketers, have no say in how Google assigns PR. Understand that Page Rank is simply a measure of your site’s authority. It is not a measure of your bottom line.
Getting your web site to rank can mean a lot of blood, sweat and tears streamed into on and off-page search engine optimization. The approach may include trial and error on your part truly understand what methods do and do not work. Number one on your list of things to do is simple: Your site needs to turn traffic into action. If you’re site can’t convert, all the Page Rank in the world can’t and won’t save you. Search engine marketing is NOT Page Rank or SERPs or web design and code – It’s the process of getting visitors to take action. Here is precisely where the CB Affiliate Loophole really excels. Somehow we’ve been led to believe that search is god and traffic is king. This is flat out wrong. Conversion is king. You can make any site rank. Not every site converts!
Never, ever develop a site before you’ve done your keyword research. The keywords you choose will determine site structure and content and more importantly, your marketing. What are the core SEM best practices? Job one is building backlinks. And not just any backlinks, but backlinks with our ever-so-carefully researched keywords and keyphrases as anchor text. Of course a link back to your site on Digg’s home page is going to be powerful, but that doesn’t mean you should be neglecting those links that are far simpler to get even though they are far less powerful. If one is better than none, then just how many is best? Only your competition knows for sure. Competitive markets usually require more links. Less competitive markets, less links. Of course no one is going argue that the more links you have, the better your rankings. But, and here’s the kicker, your choice of keywords and ultimately your anchor text is more important than sheer numbers. Solid search engine rankings are necessarily a matter of tying your anchor text to your keywords. Get this wrong and your site is bound for search engine oblivion.
Of course the traffic you generate as a result of your link building efforts is wasted if you’re not testing. And testing is at the very heart of conversions. Guess what? We’re right back where we began – talking about conversions! We could go on for days discussing website conversions, but I want to leave that for a later date. I’m going to be talking about that in the next couple of days so stay-tuned. The most fun you can have online is converting your visitors so don’t be afraid of digging in and getting your virtual hands dirty!
You can discover a great deal more search engine marketing guide advice at nextensem.com. Check out the Clickbank Affiliate Loophole Review there as well.