Last week we have a tendency to talked about how a bad website will do your business additional harm than good. That column brought many emails asking what is the key to assembling an efficient business website. I replied with the identical answer I invariably offer: building a good business website could be a straightforward matter of definition. Before the primary graphic is drawn or the primary [...]

When I talk about website marketing I don’t just mean getting more traffic or Search Engine Optimization (SEO). Personally I prefer to focus on improving website conversion before spending a lot of time sending traffic to it. That way your results will be dramatically improved when traffic is created. The sad truth is many business owners believe traffic is everything on the internet. But we [...]

When you hear the term “internet marketing“, what do you think of? For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler. At its core, internet marketing [...]