Ever since Google came up with the master idea that is AdSense, the web has transformed in a variety of ways no one would have ever suspected. Some of these are good changes others aren’t. This is a small exploration of how a brilliant marketing scheme has taken the web by storm. It deals with the changes advertisers and publishers and even website visitors have undergone ever since AdSense [...]

AdSense is an easy program to grasp: it’s a great form of an advertising bringing a lot of benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher) people encourage this form of publicity. For the browsing audience this is probably the most straightforward model available, because they can be directed to a lot of new sites they wouldn’t [...]