Google is the largest search engine online. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget enlarges, their position enlarges, and as their position enlarges, they obtain more traffic. This has lead to over 140,000 [...]

Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget increases, their position increases, and as their position increases, they get more traffic. This has lead to over 140,000 [...]

CPC – Cost Per Click. The amount of money paid for every click on your advertisement.ROI – Return on Investment. The amount made minus the money spent on advertising. This is used to determine how effective your techniques actually are. If you invest $50 and make $200, your ROI is $150. PPC- Price per Click. A very common and powerful marketing tool which utilizes advertisements on Search [...]