The days when advertising was done mostly through television, magazines, billboards, radio and direct mailing strategic marketing planning was a threat to all the companies as it would affect the goodwill.Determine correct marketing avenues are essential in order to save the advertising cost as one wrong selection can cost you a lot and can minimize your company s fund.While some forms of advertising [...]

The eBay Phenomenon tells the inside story of how a hobby/experiment run from Pierre Omidyar’s Silicon Valley apartment gave birth to not just a new business model but a whole new industry – creating one of the most powerful forces on the Internet. Featuring interviews with eBay insiders such as CEO Meg Whitman, this compelling and instructive book reveals how, with no blueprint or road [...]

To improve search engine ranking placement is a huge, almost universal goal of webmasters everywhere. The main ways to achieve this goal are getting many good backlinks, posting large amounts of good content and optimizing website framework to get maximum credit for these changes. Probably the single most effective measure one could take to improve search engine placement would be to get more backlinks. [...]